Services · Ecommerce development · Gym membership sites
Codeeo provides gym membership website development in the USA for regional club chains, franchise systems and growing studio brands that sell memberships in more than one state. We build the commerce layer: plan pages per market, state specific contracts, recurring billing by card and ACH, sales tax by location, and a member account for upgrades, freezes and online cancellation. Each state treats health club contracts, tax and privacy a little differently, so the platform holds those differences as settings rather than separate websites.
For a multi-state brand, the risk is rarely the design. It is a contract shown in the wrong state, tax charged where it should not be, or a cancellation route that draws a regulator's attention. A single platform with rules per market keeps growth from multiplying those risks. It also gives members the same clear experience in every state.
200+ companies across the US and the UAEFrom a first store to a listed developer
What the platform covers
US gyms operate under a mix of federal consumer protection and state law. Many states have health club or health spa statutes with cooling-off periods, registration or bonding, and limits on contract terms. Sales tax on dues varies by state and sometimes by city. Privacy rights depend on where the member lives, and biometric entry carries its own consent rules in states such as Illinois and Texas. At federal level, the FTC polices negative option billing and deceptive pricing, the Electronic Fund Transfer Act governs recurring bank debits, and card networks set their own rules. A national brand needs one platform where each club inherits the right rules from its state, and where head office can see everything at once. Payment wallets, accessibility and franchise structures add further layers. These are the main components.
Each state gets a profile holding the contract template, cooling-off period, cancellation methods, term limits and any registration details your counsel requires. When a club opens, it inherits its state profile, so the right terms appear at checkout automatically and nobody copies wording by hand.
Opening in a new state means adding a profile, not a site.
Dues, joining fees and annual fees can differ by market and by club. Visitors land on their nearest club through location or ZIP code and see only the plans sold there, with the full price including tax shown before payment. Promotions can run nationally or in a single market.
Local pricing without a confusing national table.
Since the Wayfair decision, remote sellers face tax duties in many states, and gym dues are taxed in some places and exempt in others. The platform applies tax by club and product type through a tax service or rules your accountant sets, and separates services from retail items. Rates update without a release.
Each receipt carries the right tax for that club.
Card, Apple Pay and Google Pay at checkout, with card or ACH for monthly dues. Recurring bank debits need the member's authorization under the Electronic Fund Transfer Act and Nacha rules, so the platform records consent and sends a copy. A PCI DSS compliant processor tokenizes card details.
Clean authorizations and fewer disputed debits.
Several states now require online cancellation when a member joined online, and the FTC continues to act against hard to cancel subscriptions under ROSCA and the FTC Act. We build a clear cancel path in the account, record every request and confirm it in writing.
A cancellation process that holds up in any state.
Members in states with comprehensive privacy laws, such as California, Texas, Colorado or Virginia, can exercise access, deletion and opt-out rights. The platform routes requests by state, tracks deadlines and honors opt-out signals where the law requires it.
One process for a patchwork of laws.
Franchisees manage their own clubs, prices within limits you set and local promotions, while the franchisor controls brand content, contract templates and reporting. Merchant accounts can sit with each franchisee or centrally, depending on your agreement. Approval steps stop a local promotion going live until head office signs it off.
Local control without losing brand consistency.
Kids' classes and teen memberships are sold to parents, who create the account and give consent. Where a service collects data from children under 13 online, COPPA applies, so we keep children's data to a minimum and let parents review or delete it. Teen check-in profiles stay under the parent's account.
Family products sold without collecting more than needed.
Joins, cancellations, declines, freezes and revenue by club, state and franchisee, exported to your finance and BI tools. Head office sees trends across markets, and club managers see only their own numbers. Cancellation reasons are grouped so you can see why members leave in each market.
Decisions on pricing and openings based on clean data.
Clubs using fingerprint or face entry need consent rules that differ by state. Illinois BIPA requires a written release and a published retention policy, and Texas requires notice and consent before capture. The platform collects the right consent for the member's club, stores it with a date and supports deletion when the membership ends.
Biometric entry offered without a consent gap.
Who this is for
Multi-state fitness brands come to us at different points in their growth. Some are about to enter their second state; others run dozens of clubs on systems that no longer fit. The platform is the same core in each case, configured differently. These are the patterns we see most often. Whichever applies, the first conversation is about where you sell today and where you plan to open next.
Your current site was built for one state's rules and tax. Before the new clubs open, we move the business onto a platform with state profiles, so the new market launches with its own contracts, cancellation routes and tax without disturbing members in your home state. Members who travel between states can be given reciprocal access, with the contract still governed by their home club.
Build the structure before the second state, not after.
Franchisees often run different booking and billing tools, which makes brand campaigns and reporting hard. We build one national membership storefront with franchisee roles, central templates and per franchise merchant accounts, then migrate clubs in waves. Each wave is planned with the franchisees involved, so local staff know what changes before members see it.
Boutique concepts expanding from one city into several need class packs, memberships and intro offers that work across markets with different tax and contract rules. We set up the product model once and let each market adjust price and wording. Brand pages stay consistent while each city page speaks to its own neighborhoods and offers. Intro offers show the regular price beside them in every market.
When chargebacks, attorney general inquiries or internal audits point at billing or cancellation, we review the full membership flow, rebuild the weak points and give you records that show what each member saw and agreed. Historical contracts and billing records stay searchable, which helps when answering a regulator or a card network.
We implement your counsel's advice; we do not give legal advice.
How we work together
We work with US clients remotely. Discovery, design reviews, legal walkthroughs and rollout checks happen by video call, with recordings and written decisions after each session. Operations, finance and legal each get their own review sessions, so decisions are made by the people who own them. Brands usually begin with a fixed scope platform build and pilot market, then move to a retainer or a dedicated team for further waves, new states and ongoing changes in law. Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi, and is rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Most national platforms use a headless architecture: Next.js or React on the front, a custom Laravel or Node service for membership rules, and a headless CMS. We connect established US processors and a tax service, hosted in a cloud account you own. Accessibility to WCAG 2.2 AA is part of every build, because ADA website claims reach gyms in every state.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Through state rule profiles that each club inherits.
Contract wording, cooling-off periods, cancellation methods, term limits and tax treatment are stored per state and approved by your counsel. Each club takes its rules from its state profile, and checkout shows the correct terms based on the club the member joins. When a law changes, legal updates the profile in the admin and every affected club follows. We also keep a version history so you can prove which terms applied on any date. States without a specific health club statute still fall under general consumer protection law, which the default profile reflects.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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