Services · Website development · Jewelry websites
Codeeo provides jewelry website development Los Angeles manufacturers, wholesalers, designers and retailers rely on to look as good online as their best piece does under showroom lights. We build websites that present collections properly, separate trade buyers from retail shoppers, take custom and repair enquiries, and meet California's privacy and pricing rules from the first day. The site is quick to edit, built to rank, and planned around how jewelry is actually made and sold in this city.
We focus on the website: brand, content, search, enquiries and the admin behind them. Online checkout is a separate project, and we keep it that way so a showroom or trade site never carries the weight of a store it does not need.
200+ companies across the US and the UAEFrom a first store to a listed developer
What the website includes
In Los Angeles the jewelry trade is unusually layered. Downtown, casters, setters, polishers, stone dealers and retail counters often share the same blocks, and a single business may sell to stores, stylists and walk in customers in the same week. Elsewhere in the city, independent designers build a following on social media and need a website that turns that attention into commissions. A generic retail template serves none of these well. We start by working out who your website must serve first, trade or retail, and then design separate paths so each visitor sees prices, content and calls to action meant for them. California law shapes the build as well, especially privacy notices, opt out controls and how prices are displayed, so we plan those in from the start rather than bolting them on. The nine areas below are the ones Los Angeles jewelry clients ask about most, and we scope each one to the size of your business.
Retail visitors see collections, education and appointment requests. Approved trade buyers log in to see line sheets, wholesale terms and availability notes. Applications for trade access arrive with resale certificate details and business information, and you approve each one in the admin before anything sensitive is shown.
Wholesale details stay private while retail pages stay simple.
Seasonal collections published as web lookbooks and downloadable line sheets that update from one place in the CMS. Stores and stylists can share a link instead of a heavy PDF, and you can see which collections trade visitors open most often.
Buyers always see the current collection, not last season's file.
A structured form for commissions, remounts and manufacturing requests, with uploads for sketches, CAD files and reference photos. Requests are tagged as retail or trade and routed to the right person on your bench or sales team.
Custom projects begin with a complete brief.
If the CCPA as amended by the CPRA applies to your business, the site needs a notice at collection, a privacy policy, a link to opt out of the sale or sharing of personal information, and support for Global Privacy Control signals. We build these into the template and consent tools, so tracking pixels respect a visitor's choice automatically.
Privacy choices work in the code, not just in the policy.
California's SB 478 requires an advertised price to include all mandatory fees other than taxes and shipping. Where you show prices, for instance on ready to wear pieces or repair services, templates display the full amount upfront, with any optional services such as engraving shown separately.
Prices on the site match what customers actually pay.
Los Angeles jewelers serve customers in Spanish, Armenian, Persian, Korean and many other languages. We add proper language versions of the pages your customers use most, with correct tags for search engines, instead of an automatic translation widget that misreads stone and metal terms.
Customers read your site in the language they shop in.
For independent designers, a portfolio that shows process as well as finished work: sketches, wax models, setting and polishing. Press mentions and stockist lists are managed in the CMS, and Instagram or TikTok content can be pulled in without slowing the page.
Your following finds a home that turns attention into enquiries.
Jewelry sites live on photography. We serve every image through a CDN in modern formats sized for each screen, lazy load galleries below the fold, and keep Core Web Vitals in good shape even on collection pages with dozens of close ups.
Rich galleries without slow pages on a phone.
If you buy used jewelry or gold, California requires a secondhand dealer license and reporting to the state's CAPSS system run by the Department of Justice. The website explains your process and identification needs clearly, and keeps sellers' personal details out of open web forms.
Sellers understand the process, and sensitive data stays off the website.
Who this is for
A jewelry website in Los Angeles might need to convince a buyer from a Midwest boutique, a bride in Pasadena and a stylist preparing a shoot, sometimes all in one afternoon. That is why we set the page structure around your mix of customers rather than a template. Here is how the build changes for four businesses we see often, from downtown wholesale to a Westside studio. Many clients fit two of these at once, and the site can grow from one emphasis to another as the business changes.
Your website is mostly a sales tool for buyers who never visit the Jewelry District. It needs gated line sheets, a clear explanation of your manufacturing capabilities, minimum order terms written in words rather than figures, and a trade application that collects what you need to approve an account. We keep the public side short and polished, because a store owner judging you for the first time will look at it before they ask for access.
The trade portal is often the most used part of the site.
Downtown shoppers compare several counters in one visit. Your site must show that you are worth the first stop: clear location details inside the building, parking guidance, what you specialize in, and a simple appointment request. We add Spanish pages where your customers use them and make repairs and sizing easy to find, because those services bring people back year after year.
You may sell through stockists and social media but have no proper website, or a template that looks like everyone else's. This is the custom jewelry website development Los Angeles designers ask us for most: portfolio, process, stockists, press and commission enquiries in one place, with room to add a store later without rebuilding the brand. We also set up email capture with clear consent, so a launch or a trunk show reaches the people who asked to hear about it.
Your site should look as considered as your pieces.
Your clients expect discretion and polish. The website leads with private appointments, high end bridal and signature collections, and avoids discount style messaging altogether. We use restrained layouts, large photography and careful copy, and make sure the appointment form asks only what you need, with privacy choices that follow California law.
How we work together
We work with Los Angeles businesses remotely. Every meeting runs by video call, every design is reviewed on a link you can open on your phone, and every task sits on a shared board. Codeeo has 80+ people across Dubai, Riyadh and Karachi and has delivered 200+ projects in the UAE and the US. Cost is driven by the trade portal, the number of collections and languages, integrations with your inventory or CRM, and how much content we write and shoot direction we provide. Most clients start with a fixed scope build and then keep a modest monthly plan for new collections, seasonal campaigns, search work and technical upkeep. You decide after launch whether that suits you.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For galleries and trade portals we often use Next.js with a headless CMS for speed and control; for simpler showroom sites, WordPress keeps editing familiar. Hosting, SSL, backups and monitoring live in your accounts. Trade logins use secure authentication, and inventory or CRM links are built only where they save your team real work.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
A polished public site plus a gated area for approved trade buyers.
Buyers outside California judge a downtown manufacturer by its website before they ever ask for samples. The public pages show capabilities, materials, collections and how to open an account. Behind a login, approved buyers see line sheets, wholesale terms, lead times described in words and reorder contacts. We also set up the trade application, approval workflow and notifications, so your sales team knows when a new buyer is waiting for access.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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