Services · Website development · Law firm websites
Codeeo handles law firm website development USA firms need when their attorneys are admitted in several jurisdictions and every state bar reads the same website through its own rules. We build practice pages, attorney profiles, office pages and intake for regional and national firms, with state specific disclaimers, labels and record keeping managed in the CMS. The ABA Model Rules on communications give the baseline; each state you practice in adds its own layer, and the site is structured to carry both without duplication.
Our team works with US firms remotely, by video call, from discovery to launch. You get one maintainable site, or a planned family of sites, that your marketing staff can run, that ranks office by office, and that sends each enquiry to the right state and practice group.
200+ companies across the US and the UAEFrom a first store to a listed developer
Platform features
Lawyer advertising in the US is regulated state by state. Most states start from ABA Model Rules 7.1 to 7.3, which ban false or misleading communications and require the name and contact information of a responsible lawyer or firm. From there the differences pile up: New York requires an Attorney Advertising label on the home page of a website that advertises, Texas asks for the homepage to be filed with its State Bar committee, and states vary on testimonials, past results and specialist claims. ABA Formal Opinion 10-457 adds guidance on website content and on visitors who submit enquiries.
A custom law firm website development USA practices can scale has to keep all of that manageable for a small marketing team. The features below are the core of a national build; discovery decides the order and what can wait until a later phase.
Each office and attorney is tagged with the states where they are admitted. Pages inherit the right labels, disclaimers and responsible lawyer details automatically, so a result published for a Texas office carries Texas wording and a New York page shows the New York label.
State variations are applied by the system, not remembered by editors.
A page for every office with consistent name, address and phone, LegalService structured data, attorneys based there and the courts they appear in. Each office is linked to its own business profile so it can rank in its own city.
Every location competes locally while the brand stays unified.
Profiles list state and federal court admissions, pro hac vice experience where the firm chooses, practice areas, languages and publications. Visitors can filter attorneys by state and practice, which also keeps the site clear about who may advise on what.
Clients and referrers find a lawyer admitted where the matter is.
One intake form asks where the matter is located and what it concerns, then sends it to the right office queue or intake platform. It warns visitors not to submit confidential facts before a relationship exists, which reflects the prospective client duties ABA guidance describes.
Enquiries reach a lawyer who can actually take them.
Dated copies of each published page with the approving attorney recorded, exportable by state. That supports states with filing or retention rules and gives the firm a clear answer if a bar ever asks what a page said.
Compliance records exist without manual screenshots.
A growing list of states, including California, Virginia, Colorado, Texas and others, have comprehensive privacy laws. We configure consent, opt out links, global privacy control signals and a request route for access and deletion, with notices your counsel reviews.
Marketing tags run within a privacy setup the firm can defend.
Newsletter sign ups follow CAN-SPAM requirements, and text message opt ins capture the express consent the TCPA expects before marketing texts are sent. Consent records live in the firm's own platforms.
Follow up campaigns rest on documented consent.
The Department of Justice treats websites of businesses open to the public as covered by the ADA, and demand letters reach law firms too. We design, build and test to WCAG 2.2 AA, including forms, PDFs and video captions.
A site every client can use, with lower legal exposure.
Where clients pay online, the site links to your legal payment processor with separate routes for operating and trust payments, so retainers never mix with earned fees. The site holds no card data, which keeps it outside most PCI DSS scope.
Clients pay easily and the trust account stays clean.
Templates that pass Core Web Vitals on mobile, a content delivery network with US edge locations, a web application firewall, backups, single sign on for editors and role permissions by office.
Hundreds of pages stay fast and editor access stays controlled.
Who this is for
A national site is not a local site copied many times. We start by mapping the firm's offices, the states each attorney is admitted in, which practices are national and which are local, and how marketing decisions are made across regions. That determines whether one domain with office sections works best, or whether a separate brand for a consumer practice is justified. We also look at how enquiries are handled in each office today, because a national site only performs if every office responds quickly.
Firms with offices in several cities in one region, such as the Southeast or the Midwest, need a single brand with strong office pages and practice hubs that span state lines. We structure content so a national practice like employment defense has one authoritative hub, with state guides beneath it for the laws that actually differ. Office leaders get editing rights for their own pages, while the brand and core templates stay controlled centrally.
One brand, many local footholds.
Mass tort, trucking and product liability firms advertise heavily across many states, which is where advertising rules diverge most. The jurisdiction engine, results disclaimers by state and consent tracking matter more here than anywhere. Intake must sort enquiries by location quickly so co counsel arrangements and referral fees are handled correctly. Spanish pages follow the same rules engine, so translated content never misses a disclaimer the English version carries.
Volume intake with state by state guardrails.
A firm with two offices today and plans for five needs a structure that will not need rebuilding. We plan URL patterns, office templates and profile fields for the eventual network, launch with what exists and add offices as leases are signed and attorneys are admitted. Each new office launches with its profile, location page and business listing ready on the same day.
Built for the next office, not just the current ones.
Networks of independent firms and legal aid organizations need searchable directories by state and practice, member profiles maintained by each firm, and enquiry routing that respects each member's independence. Clear statements about the network's role keep visitors from assuming a single firm handles everything. Member firms can update their own profiles without touching anyone else's content.
Directory logic with clear responsibility statements.
Working together
National firms usually start with a defined first phase covering the core platform and the largest offices, followed by a rolling plan for remaining offices, new practice hubs and ongoing search work. Some take a dedicated team for the platform, a client portal and reporting. Work runs remotely with written scope, a shared tracker, recorded approvals and a named contact for each region, so marketing, compliance and office leaders all see the same status. Rollout dates for each region are agreed in writing, and changes to them are recorded rather than assumed.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For multistate firms we often recommend a headless CMS with Next.js, which handles large page counts, role permissions and fast delivery well. WordPress multisite suits firms with modest budgets and simpler needs, and Laravel fits deep integration with internal systems. We explain each in plain terms before you commit. Whichever platform you choose, repositories, hosting and licenses are opened in the firm's own name.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Every state where you advertise applies its own rules to the same pages.
A single page can be read by bars in several states, and their rules on labels, filing, testimonials, results and specialist claims differ. Rule 8.5 of the ABA Model Rules addresses which state's rules apply, but firms still need content that works in each jurisdiction they target. We build the CMS so state variations are attached to offices and attorneys automatically. Your firm's ethics counsel sets the rules; the system makes them hard to miss. Attorneys admitted in several states appear on each relevant office page without duplicating their profile.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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