Services · Mobile app development · Customer loyalty apps
Codeeo provides loyalty app development for New York coffee bars, bakeries, restaurant groups, retailers and fitness brands that want regulars to keep choosing them in a city with a competitor on every block. We build the member app, a fast scan tool for the counter and an admin dashboard, all connected to your POS and online ordering. The design brief is always the same: a commuter with one hand on a coffee and the other on a subway strap should be able to earn and redeem without slowing the line.
New York also has rules other cities do not: state limits on gift card expiry, state registration for larger prize promotions, and a city law on biometric data in shops and restaurants. We plan the app around them from the start. Getting these right early is cheaper than redesigning a live program.
200+ companies across the US and the UAEFrom a first store to a listed developer
Inside the app
The best loyalty programs in this city are nearly invisible at the point of sale. Customers tap or scan, the reward applies, and they are out the door. Behind that speed sits real work: a member code that refreshes so screenshots cannot be shared, an integration that does not stall when the store Wi-Fi drops, and offers that make sense for a bodega-sized space as much as a flagship on Fifth Avenue. Below are the features we most often build for New York clients. We help you choose a first set that fits your staff and your margins, then add more as member behavior shows what works across your locations in Manhattan, Brooklyn, Queens and beyond. Every feature is tested against a simple question: does it make the regular's next visit easier?
A rotating QR member code that staff scan in one motion, or a tap at a supported terminal. Rewards apply automatically at checkout, and the app works offline at the counter so a weak basement signal does not hold up the queue.
Earning adds no time to the transaction.
Pickup and delivery ordered inside your own app, with bonus points for ordering direct rather than through third-party marketplaces. Orders route to the right kitchen by borough and show realistic prep times during peak hours.
More orders arrive without a marketplace commission.
Digital gift cards bought in the app follow New York's rules for cards sold since December 2022: a minimum validity of nine years from purchase, no dormancy or service fees, and cash-out of small balances on request. Free points remain a separate balance under your program terms.
Gift sales without consumer complaints about vanished balances.
Sweepstakes with official rules, a free entry route, entry logs and winner selection from the admin. For larger prize pools, the promotion calendar flags the New York Department of State filing and bond, which must be in place at least 30 days before launch.
Promotions that launch on schedule and on the right side of the law.
Offers targeted by the store a member visits most, so a Williamsburg regular sees different perks from a Midtown office worker. Quiet-hour boosts can move visits from the lunch crush to mid-afternoon, when your counter has capacity.
Footfall spread more evenly across the day.
English and Spanish by default, with Chinese, Russian, Bengali, Korean or Haitian Creole added for stores where those communities shop. Terms, gift card disclosures and messages are translated together so nothing important stays English only.
Members in Flushing or Jackson Heights get the full program.
We recognize members by phone code, card or account, not facial recognition. New York City requires retail stores, restaurants and venues that collect biometric identifiers to post notices at entrances and bans selling that data, so avoiding it keeps your program simple.
No signage obligations or biometric liability from the app.
Encryption, access controls, audit logs and breach response planning aligned with the New York SHIELD Act, which expects reasonable safeguards for New Yorkers' private information. Payment card data stays with your processor, outside the app's database.
Member data protected to the standard state law expects.
Team accounts for nearby offices, with group ordering, shared points and monthly invoices. A Midtown or Financial District location can turn a whole floor into regulars through one office manager.
Bulk orders that come back every week.
Marketing texts need prior express written consent under the federal TCPA, so the app collects it with clear wording, stores proof and handles STOP replies automatically. Push notifications have their own toggle, quiet hours and a weekly cap, because a New Yorker who gets three offers before noon deletes the app.
A messaging list that stays opted in and responsive.
Who this is for
New York customers are loyal to convenience first. A program that saves them time or money on something they already buy every day earns a permanent place on their home screen; one that asks them to fill in a long form does not. These are the operators where we see that habit form fastest, and the parts of the program we usually put first for each. If your business looks different, discovery will show whether a full app, a wallet pass or a simpler fix suits you best.
Your peak is short and brutal. We focus on order-ahead pickup for subway commuters, one-scan earning, and a simple free-drink reward everyone understands. Reports show which stations and stores feed which shops, so you can staff and stock around real member habits rather than guesses. Weekend and holiday patterns are different again, so the admin lets you schedule separate offers for slower Saturdays without touching weekday rules.
Speed at the counter beats every other feature.
Groups with sites in Manhattan, Brooklyn and Queens want one program but local flavor. Members earn everywhere, while each restaurant can run its own events, tasting menus and reservation perks. The dashboard compares performance by site and by neighborhood, and staff see guest notes before the table sits down. Private dining and catering enquiries can also earn points, which brings the office party back to the same group next year.
Boutiques and specialty shops serve both locals and the visitors who walk through SoHo, Nolita or the West Village. Wallet passes capture visitors in seconds, while locals get a full app with tiers, early access to new stock and clienteling notes for staff. Staff can see what a member bought online before they walk in, so the conversation starts from their actual taste.
Visitors can be invited back when they return to the city.
Studios compete hard for members who can walk to five alternatives. The app ties class booking and packages to rewards for attendance streaks and referrals, with renewal reminders and easy plan changes that cut down on front desk disputes. Attendance data stays inside the fitness tools and is never shared with marketing partners.
Ways to engage
We are a team of 80+ across Dubai, Riyadh and Karachi with 200+ projects delivered across the UAE and the US, and we are rated 4.7 from 23 Google reviews. We have no New York office; the team works remotely with New York clients, and every discovery session, review and demo runs by video call. Most clients start with a scoped first release, then move to a retainer for new features. Larger groups take a dedicated team that also handles ordering and web. Scope, dates and ownership are written down before work starts, whichever option you choose.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We design around the POS and payment processor already in your stores, add Apple Wallet and Google Wallet support where it helps, and build in native or cross-platform code depending on the device features your program needs.
01Mobile
02Data and cloud
03Marketing and tracking
Your dates come from the scope we agree, not a standard template.
A scan-and-earn program on one POS is a much shorter build than a multi-borough rollout with ordering, gift cards and prize promotions. During discovery we list every system, every store and every legal check, then produce a dated plan you approve. If a promotion needs a Department of State filing, its 30-day lead time is built into the calendar as well. We also allow time for app store review and a pilot at one or two New York locations, because the first weeks of real use always teach us something.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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