Services · Mobile app development · Customer loyalty apps
Codeeo delivers loyalty app development for USA brands that sell across more than one state: restaurant chains, convenience and fuel retailers, specialty retail, fitness franchises and consumer brands with stores and ecommerce. We build the member app, wallet passes, staff tools and the program engine behind them, connected to your POS, ecommerce and CRM. Most importantly, the program is designed to work under fifty sets of state rules, not just the one where your headquarters sits.
A national program carries legal and financial weight. Points sit on your balance sheet, gift value is regulated federally and by each state, and consumer privacy laws now differ from state to state. We treat those as product requirements from the first workshop. Getting those foundations right is what lets the program grow into new states without a rebuild.
200+ companies across the US and the UAEFrom a first store to a listed developer
Program building blocks
Regional programs can get away with a single set of rules. National ones cannot. A member who earns in Ohio and redeems in Arizona expects the same experience, while your legal team needs different disclosures for California residents, different gift card handling for New York sales and different sweepstakes steps in Florida. Franchisees want their own reporting; finance wants a clean view of the points liability. The capabilities below are what we combine for multi-state clients. We prioritize them with you so the first release covers the markets and channels that matter most, then extend region by region without rebuilding the core. Each item also comes with admin tools, because a national program that only developers can change becomes a bottleneck fast.
Earn rates, reward catalogs, expiry rules, disclosures and promotion eligibility can vary by state, region or store group, configured in the admin. A member's state of residence and the store's location both feed the rules, so the right terms apply automatically at each transaction.
One program that adapts to each market's rules.
Access, deletion and correction requests, opt-outs from sale and targeted advertising, Global Privacy Control support and a California financial incentive notice. Consent and request records are kept per member with timestamps, ready for audits under California, Texas, Colorado, Virginia and other state privacy laws. Requests from authorized agents are verified before any data is released.
Privacy requests handled consistently across states.
Purchased gift value follows the federal CARD Act, which generally sets a five-year minimum before expiry, plus state rules that can be stricter. Free points follow your program terms. The two are tracked as separate ledgers, which also simplifies unclaimed property reporting that varies by state.
Fewer compliance surprises and cleaner accounting.
Dashboards by franchisee, district, region and store, with permissions so each owner sees their own results. Funding rules decide who pays for each reward when a member earns at one franchisee and redeems at another.
Franchisees trust the program because the numbers are fair.
Apple Wallet and Google Wallet passes for members who prefer not to install an app, plus earning by scanned code, phone lookup or linked payment card where your processor supports it. Apple Pay and Google Pay handle in-app purchases.
More customers join, whichever way they pay.
Promotion builder with official rules, free alternate entry, state exclusions, entry caps and winner selection with audit logs. The calendar flags states that need registration and bonding before larger promotions, such as New York and Florida. Entry data is retained for the period your counsel sets.
National promotions that legal can approve quickly.
Text marketing collects prior express written consent under the TCPA, email follows CAN-SPAM, and both respect STOP and unsubscribe requests across every channel. Messages respect each member's local time zone for quiet hours.
Messaging that stays legal at national scale.
Screens built to WCAG guidance with screen reader labels, contrast and scalable text, given ongoing ADA claims against inaccessible apps. Age gates keep under-13 users out unless COPPA parental consent is in place, and age-restricted rewards check eligibility.
A program every adult customer can use.
Exports of points issued, redeemed, expired and outstanding by period and entity, with breakage estimates your finance team can review. These feed the revenue recognition work your accountants do for loyalty programs under ASC 606.
Finance closes the month without manual reconciliation.
An API layer between the app and your POS, ecommerce, CRM and data warehouse, so new systems can be added as brands are acquired or vendors change. Events stream into analytics without slowing checkout.
The program survives your next system change.
Who this is for
National loyalty projects tend to start from one of a few situations. Some brands are replacing an aging program that cannot handle state privacy laws. Others are growing from a regional chain into new states and need rules that flex by market. Franchise systems need fairness between owners. Consumer brands need one identity across stores and ecommerce. Each starting point changes what goes into the first release. Many brands recognize themselves in more than one of these, and the plan reflects that.
Your program was built years ago on a vendor platform that cannot handle privacy requests, financial incentive notices or modern wallet passes. We plan a migration that carries over members and balances, runs both systems in parallel during the switch, and retires the old one only when reconciled. Members keep their status and points throughout. We also review the old terms and conditions, because promises made to members years ago still bind the new program. Member communications about the switch are drafted with you, so customers know what changes and what stays the same.
No member should lose a single point in the move.
Expanding from the Southeast to the Midwest or from Texas to the West Coast brings new privacy, gift card and promotion rules. We build the program so new states are configured rather than coded, and we flag the legal questions your counsel should answer before each market goes live. Spanish-language support, regional menus and local partner rewards can be switched on per market, so a launch in a new metro feels local from day one.
Franchisees want a program that brings guests back without charging them for rewards earned elsewhere. We design funding and settlement rules, owner dashboards and approval flows for local offers, so the brand stays consistent and owners keep control of their own promotions within agreed limits. New franchisees are onboarded with a template configuration, so opening a store does not require a developer.
Clear reward funding avoids disputes at franchise meetings.
Your ecommerce site and retail partners know customers differently. A unified loyalty identity links online and in-store purchases, gives members one balance and lets you reward behavior such as reviews, referrals and repeat purchases, without conditioning rewards on positive reviews, which the FTC prohibits. Retail partner sales can be credited by receipt upload or partner data feeds where agreements allow.
How we work together
Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi, and holds a 4.7 rating from 23 Google reviews. We do not have US offices; our team works remotely with American clients, and discovery, design reviews and sprint demos all run by video call. National programs usually start with a scoped first release and continue with a dedicated team, because the rules, regions and integrations keep evolving after launch. Whatever model you choose, scope, dates and ownership are agreed in writing before work begins.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the stack around your existing systems and the scale you expect, with cloud hosting in US regions, native or cross-platform mobile apps, and an API layer built so your own engineers or other partners can extend it later. Security reviews and load testing before major promotions are part of the plan.
01Mobile
02Data and cloud
03Marketing and tracking
It depends on integrations, migration and how many regions launch at once.
A new program for one brand on one POS is far shorter than a migration from a legacy platform across hundreds of franchised stores. In discovery we size every integration, the data migration and legal review, then agree a dated plan for the pilot region and each rollout wave. Changes in scope come with an updated plan before work begins, so leadership always sees the real schedule. App store review, franchisee training and a parallel run with any legacy program are all part of the plan, not afterthoughts.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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