Services · Website development · Marketplace websites

Marketplace websites that work block by block across New York City.

Codeeo delivers marketplace website development New York operators use to connect buyers and providers in the densest market in the country. We build the web platform itself: borough and neighborhood landing pages, provider profiles, inquiry and request flows, building-aware service details, multilingual content and the CMS your team runs it from. The goal is a marketplace that ranks for searches like movers in Astoria or event space in Williamsburg, and that turns those visits into qualified requests and new provider sign-ups.

We work with New York clients remotely. Discovery, design reviews and acceptance testing run over video call, progress is visible on a staging site, and every account, from hosting to analytics, is registered to your company rather than to us.

Built for
Founders and established New York businesses running service, rental, staffing and trade marketplaces across Manhattan, Brooklyn, Queens, the Bronx and Staten Island.
Typical timeline
Fixed after discovery, once we know the boroughs you open in, the categories, the languages and any city or state rules your categories trigger, then written into the scope.
What you own
The code repository, cloud hosting, domain, CMS, provider and customer records, and analytics, all in accounts your business controls.
Rated
4.7 / 5 from 23 Google reviews

200+ companies across the US and the UAEFrom a first store to a listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the platform includes

What a New York marketplace website has to get right.

New Yorkers think in neighborhoods and subway lines, not in miles. A buyer in Park Slope searching for a dog walker does not care about providers in Riverdale, and a contractor based in Flushing may refuse jobs in lower Manhattan because of parking and building rules. A marketplace site has to reflect that at every level: landing pages, search filters, provider service areas and even the questions on the request form. The city also has its own rules that shape some marketplace categories, alongside New York State law. We plan around both. The capabilities below cover presence, search, trust and lead capture on the website; payment collection and provider payouts can follow on the same platform once the marketplace has proven its supply. We sequence the build so the neighborhoods with the most providers go live first.

Explain your project
  • Borough and neighborhood pages

    Landing pages by category and area, such as house cleaners in the Upper West Side or photographers in DUMBO, each with distinct copy, live provider counts and local FAQs. An area page is published only once real providers cover it, so the site never floods the index with empty pages.

    Rankings for the neighborhood searches New Yorkers make.

  • Building-aware request forms

    Questions that matter in city jobs: walk-up or elevator, floor number, doorman, freight elevator booking, and whether management needs a certificate of insurance. Providers see these details before they quote, so fewer jobs fall apart on the day.

    Requests that reflect how New York buildings actually work.

  • Provider credentials and COI uploads

    Providers upload insurance certificates and, where a category needs it, license details such as a DCWP home improvement contractor license. Staff record checks and expiry dates in the admin area, and profiles show a verified badge only after review.

    Buyers and building managers see proof up front.

  • Short-term rental registration checks

    If your marketplace books short-term stays, Local Law 18 requires booking services to verify a host's city registration before processing a booking and to report transactions. We build listing fields and an integration with the city's verification service so unregistered listings cannot be booked.

    Rental listings that follow city registration rules.

  • Pricing disclosures

    New York's Algorithmic Pricing Disclosure Act requires a clear notice next to prices set by an algorithm using a customer's personal data. If your platform personalizes prices, templates show the required statement wherever the price appears; if it does not, we document that choice.

    Price displays that meet the state's disclosure rule.

  • Multilingual pages

    Spanish, Chinese, Russian, Bengali, Korean and Haitian Creole are all widely spoken across the five boroughs. We add the languages your customers and providers use, with separate URLs, hreflang tags and translated forms, managed by your team in the CMS.

    Neighborhoods reached in their own language.

  • Data security under the SHIELD Act

    New York's SHIELD Act requires reasonable safeguards for private information of state residents and sets breach notice duties. We build role-based admin access, encryption, logging, dependency updates and an incident plan, and keep identity documents out of general storage.

    Safeguards you can document if asked.

  • Transit-aware search

    Filters by borough, neighborhood and nearby subway line, plus provider service areas drawn as neighborhoods rather than radius circles, so results match how people in the city decide whether something is close enough.

    Results that feel local to a New Yorker.

  • Reviews, moderation and reporting

    Reviews tied to completed requests, a public route to report a listing, and staff tools for holding or removing content, consistent with the FTC rule against fake reviews. Moderation decisions are logged for later reference.

    Trust signals that hold up to scrutiny.

  • CMS, CRM and lead routing

    Your team edits pages, guides and neighborhood copy in the CMS, approves providers and moderates reviews from one admin area. Every request and provider application is pushed into your CRM with borough, category and source, so sales follows up on new providers and operations sees unanswered requests before buyers give up.

    One place to run the marketplace day to day.

Who this is for

Four New York marketplace models we build for.

Marketplaces in New York tend to live or die on supply density in a handful of neighborhoods. Each model below needs a different first release, and we will tell you if a simpler directory would test your idea faster than a full marketplace website. The categories differ, but in each case the first release is judged on whether buyers in a few target neighborhoods find enough choice.

01

Home and moving services

Movers, handymen, cleaners and contractors face walk-ups, co-op board rules and building insurance demands. The site needs request forms that capture those details, provider profiles with credentials, and neighborhood pages for where you have real coverage. We usually start with two or three boroughs and expand as providers join, rather than launching thin across all five. Provider dashboards show open requests and response times, which gives you a fair way to rank providers who answer quickly.

Coverage before reach.

02

Staffing and freelance talent

Hospitality, events and creative work in the city run on short-notice staffing. If your marketplace uses software to screen or rank candidates for jobs in the city, Local Law 144 can require a bias audit and candidate notices for automated employment decision tools. We design the matching and profile pages so those notices can be shown where required, and your counsel confirms scope. Profiles can also show work authorization and certifications your clients ask for, such as food handler or security credentials, once staff have checked them.

Check Local Law 144 if ranking is automated.

03

Space, venue and rental platforms

Event spaces, rehearsal rooms, studios and short stays are rented by the hour or night. These sites need rich listing pages, clear house rules, availability requests and, for short-term stays, the city's registration checks. Listing templates make each space comparable at a glance. Venue pages can include capacity, accessibility details and nearby transit so planners shortlist faster.

04

Trade and wholesale networks

From the Garment District to specialist food suppliers serving restaurants, many New York trades already work as informal networks. A marketplace website gives buyers searchable supplier pages and a gated area for trade terms, while public pages build discovery in search results. Buyer accounts can be approved by staff, and trade pricing stays out of search results entirely.

Six steps to a working New York marketplace website.

  1. 01Discovery on video callsWe define the categories, both sides of the market, the boroughs you start in, the languages you need and the city and state rules your categories touch, then agree a written scope. You receive a written plan.
  2. 02Neighborhood search planKeyword research by neighborhood, category and language decides which pages launch first and which wait for enough providers to make them useful. Pages are prioritized by demand and supply.
  3. 03Prototypes and designClickable prototypes of search, profiles, request forms and provider sign-up, tested with a few real providers and buyers before development starts. Feedback is recorded per screen.
  4. 04Build in short cyclesCMS, search, structured data, compliance features, integrations and analytics built and shown on staging every week, so you see working software throughout. Staging is open to your team at all times.
  5. 05Provider seeding and launchProfiles loaded and verified before go-live, redirects from any old site mapped, and neighborhood pages opened as each area reaches enough supply. Your moderators rehearse real cases on staging first.
  6. 06ExpansionSearch data, request quality and provider feedback decide which boroughs, categories and languages are added next, on a release cadence agreed with you. Each release is planned from evidence, not guesses.

Technology

What we build this with.

We typically use Next.js or Laravel with a headless CMS, Postgres and a hosted search index, with maps and neighborhood boundaries handled server side so pages stay fast. The stack is adjusted to your existing systems and the developers who will maintain it. Servers, backups and error alerts are registered under your company from day one, so you can change suppliers without a migration.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions New York operators ask about marketplace websites.

The public platform, provider sign-up, request flows, SEO and a CMS.

A first release usually covers the homepage, category and neighborhood pages, provider profiles, a provider application with credential uploads, buyer request forms, reviews, structured data, consent-based analytics, CRM routing and an admin area. City-specific features, such as short-term rental registration checks or pricing disclosures, are added when your categories need them. Payments and payouts are a later phase if the model calls for them. We agree the exact list in discovery and write it into the scope.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews