Services · Ecommerce development · Appointment booking sites
Codeeo builds booking websites for New York businesses whose inventory is time and floor space: salons and barbershops in Brooklyn, massage and wellness studios in Midtown, physical therapy and dental offices in Queens, tutoring centers on the Upper West Side, and groomers on Staten Island. Clients pick a service, a provider and a time, pay or hold the slot with a card, and get a receipt that already accounts for New York City's own tax on many personal services. Prices, surcharges and refund terms are shown the way New York law expects.
The focus here is the commerce side: availability, checkout, deposits, refunds and reporting. It is online booking system development in New York for operators who want the booking and the payment on their own site rather than inside a marketplace that owns the client.
200+ companies across the US and the UAEFrom a first store to a listed developer
Inside the booking platform
A New York booking site sells something scarce. A salon in Williamsburg may have six chairs, a Midtown massage studio four rooms, a Flushing tutoring center a handful of classrooms booked straight after school. Clients commute in from New Jersey, Long Island and Westchester and book around train times, often on a phone, and they speak Spanish, Chinese, Russian, Bengali or Haitian Creole as often as English. Payments carry New York specifics too: the amended credit card surcharge rule in General Business Law section 518, a city sales tax on many beauty, barbering and massage services, and the SHIELD Act's data security duties. Here is what we build, and every item is optional.
Every service books the provider and the physical resource it uses: a chair, a treatment room, a sink, a classroom. Online slots only appear when both are free, and a walk-in list sits beside the online calendar so the front desk can fit people in without overselling the floor.
Small spaces run at capacity without double booking.
If you pass card fees to clients, General Business Law section 518 requires the total credit card price to be posted clearly, and the surcharge cannot exceed what your processor charges you. The site can show card and cash prices side by side, or one card price, and applies the same logic in checkout.
Card pricing that matches what New York requires you to post.
New York City taxes many beauty, barbering, manicure and massage services even though the state does not, while products sold with them carry combined state and city tax. Each service and location gets its own tax setting, so a branch in Westchester and one in Manhattan are charged correctly.
Receipts that reflect where the service took place.
Offices booking chair massage, team wellness sessions or group lessons can reserve several slots at once, pay by card or receive an invoice, and add attendees later. Company accounts keep billing contacts and purchase references, which suits Midtown and Lower Manhattan employers buying on behalf of staff.
A second revenue line without a separate sales tool.
Hold peak evening and weekend slots with a deposit or full prepayment through processor hosted card fields with Apple Pay and Google Pay. Clients add a gratuity from the receipt after the visit, and tips can be routed to the right provider in your payroll export.
Prime time protected and staff paid what clients intended.
Sell a ten visit massage series, a semester of tutoring or a gift card for a birthday. Balances are drawn down automatically at each booking, expiry and transfer terms are shown at purchase, and redemption works across all your locations if you want it to.
Cash in advance and clients who keep coming back.
A Jackson Heights salon and a Sunset Park clinic may need Spanish and Chinese alongside English; a Brighton Beach studio may need Russian. Each language has its own pages, checkout labels, policy text and messages, edited by your team rather than machine translated on the fly.
Clients book and agree to terms in the language they read.
The SHIELD Act requires reasonable administrative, technical and physical safeguards for New Yorkers' private information and sets breach notice duties. We apply encryption, role based staff access, audit logs, backups and vendor reviews, and keep card data with the processor so it never sits in your database.
A clear security record if a regulator or client asks.
Each real location gets a page with its services, hours you publish, transit directions in words, and a book button tied to that location's calendar. LocalBusiness structured data and fast mobile pages help searchers in Astoria or Park Slope find the branch nearest them.
Search visits that turn into booked, paid slots.
See bookings, deposits held, refunds, tips, no-show rates and resource use per location and per provider. Reports show which chairs or rooms sit idle at which hours, so you can adjust staffing or run targeted offers for quiet weekday mornings.
Decisions based on how your space is actually used.
Who this is for in New York
Plenty of New York businesses start on a marketplace or an off the shelf scheduler and then hit its limits: fees on every booking, no control over the client relationship, and no way to model shared rooms, city tax or surcharges properly. A custom booking site makes most sense when your space, pricing or client mix is too specific for a template. These are four profiles we hear from most often.
Shops in Brooklyn, Harlem and the Lower East Side mix regulars, walk-ins and online bookings in the same few chairs. The site books chair and stylist together, takes a deposit for long color or braiding sessions, handles city tax on services and lets tips go to the right person. Walk-ins stay visible to staff so the floor is never oversold.
Booth renters can have separate payouts if your processor supports it.
Studios in Midtown and SoHo sell treatment rooms by the hour to commuters booking around train times. Intake forms are completed before arrival, couples and group bookings reserve several rooms at once, series and gift cards drive repeat visits, and corporate accounts let employers book sessions for their teams with invoicing.
Practices in Queens, the Bronx and Staten Island need patient self booking without risking health data. We keep tracking scripts off booking and intake pages, use hosting and vendors willing to sign business associate agreements where HIPAA applies, and let insurance details be collected securely ahead of the visit.
Your compliance lead approves intake fields and retention rules.
Music schools and tutoring centers book recurring weekly lessons for children, sold by term or series. Parents create the account and book on a child's behalf, so the site is designed for adults, collects only the child details lessons need, and keeps any child-directed features in line with COPPA.
Term billing and makeup lesson rules are set with you in discovery.
Working with New York clients
Our 80+ people in Dubai, Riyadh and Karachi have shipped 200+ projects across the UAE and the US, and clients rate us 4.7 from 23 Google reviews. We work with New York clients remotely by video call, with design reviews on shared boards and testing on a staging site. Cost is shaped by how many locations and resources you book, the complexity of your pricing, tax and surcharge rules, corporate billing, languages, health data requirements, integrations and the volume of history you need to migrate.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We commonly use Next.js or Laravel with a headless CMS, a relational database modeled around providers and resources, and processors such as Stripe or Square. Existing WordPress sites can keep their content while the booking engine runs beside them.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Because you keep the client, set the rules and stop paying for bookings you won yourself.
Marketplaces bring discovery, but they own the relationship, often charge per booking and limit how you handle deposits, shared rooms or city tax. A site of your own lets you model chairs and rooms exactly, show prices the way New York requires, run your own series and gift cards, and build a client list you can market to with consent. Many businesses keep a marketplace presence for new clients while steering repeat bookings to their own site.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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