Services · Website development · Point of sale websites
Codeeo offers POS website development Dallas resellers, dealers and point of sale software companies rely on to win merchants across the Metroplex. We build the vertical pages, coverage pages for Dallas, Fort Worth and the northern suburbs, English and Spanish content, demo and quote forms that land in your CRM, and the technical SEO that helps a café owner on Lower Greenville or a retailer near NorthPark Center find you before a rival dealer.
This page is about your public website: the place merchants research, compare and ask for a demo. Your POS product, billing and merchant accounts stay where they are. The site simply makes the case for them and hands every serious enquiry to the right salesperson. Pages are written for the Dallas buyer first, then reused carefully where they also serve merchants elsewhere in Texas.
200+ companies across the US and the UAEFrom a first store to a listed developer
What the website includes
A restaurant owner in Trinity Groves, a liquor store manager in Garland and a salon owner in Bishop Arts all ask different questions before they agree to a demo. A good POS website answers each of them on the page they land on, then asks for one clear next step. The parts below are the ones we most often build for point of sale sellers in North Texas. We choose and order them around how your sales team actually closes, whether that is a phone call, an on-site walkthrough by your installer or a video demo.
Every section is editable by your own staff in the CMS, so a new integration, a new hardware bundle or a new service area can go live without waiting on a developer.
Separate pages for full service restaurants, quick service counters, bars, convenience stores, liquor stores, salons and retail, each written around that merchant's daily problems, the features they care about and the hardware they need on the counter. Each page closes with the questions that vertical asks most during Dallas demos.
Visitors see their own business described, not a generic feature list.
Useful pages for the areas your installers and support staff actually reach, such as Dallas, Fort Worth, Plano, Frisco, Irving, Richardson and Arlington, each with real detail on install, training and support arrangements rather than the city name pasted into a template. Driving times and support arrangements are stated plainly, never exaggerated.
Local searches find a page with something worth reading.
A proper Spanish version of the pages that matter most, written for owners who prefer to read in Spanish, with language switching that keeps the visitor on the same page and correct hreflang tags for search engines. Spanish forms route to a rep who can reply in Spanish, so the conversation does not stall.
Spanish speaking owners can research and enquire in their own language.
Short forms that ask for business type, number of locations, current system and preferred contact method, with an optional calendar so the merchant can pick a video demo slot with your sales rep. Spam protection runs quietly in the background, without puzzles that frustrate a busy owner.
Your reps start each call already knowing the basics.
Enquiries sent into HubSpot, Salesforce, Zoho or Pipedrive with source, page and campaign attached, then assigned by vertical or territory so a Fort Worth restaurant group goes to the rep who covers it. Missed or unassigned leads trigger an alert to a sales manager.
No enquiry sits in a shared inbox waiting for someone to notice.
A searchable list of the accounting, payroll, delivery, loyalty and online ordering tools your POS connects to, with a short page for each that explains what syncs and how setup works. New integrations can be added by your marketing team in a few minutes.
Merchants confirm fit before the demo instead of during it.
Clear pages for terminals, printers, kitchen displays and scanners, plus what installation and staff training look like, with photos of real setups your team supplies. Each product links to the verticals that use it, such as kitchen displays for busy restaurants in Deep Ellum and bar printers for Lower Greenville taverns.
Owners understand what arrives and who sets it up.
A section where current customers find support hours you set, phone and ticket options, how to request an on-site visit from your technicians, quick guides for common register problems, and a status notice your team can switch on during an outage, all editable without a developer.
Existing merchants get help faster, and prospects see that support is real.
Clean URLs, fast templates, LocalBusiness and Organization structured data, an XML sitemap, internal links between verticals and service areas, and a Google Business Profile that matches the site. Retention periods for lead data are written down, and form fields are reviewed with your sales team before launch.
The site gives Google a clear picture of what you sell and where.
A privacy notice written around the Texas Data Privacy and Security Act where it applies to you, cookie consent that controls analytics and ad tags, and forms that collect only what the sales team uses. Your legal advisor reviews the final wording before it goes live.
Lead capture that stands up to a privacy review.
Who this is for
Point of sale is sold in Dallas through several different channels, and each needs a different website. A dealer who installs hardware in Oak Cliff needs a site that proves local presence. A software company in the Telecom Corridor needs one that sells to merchants nationally while recruiting resellers. We start each project by asking how your deals close and who signs, then shape the site around that. If your situation is not listed here, it usually still maps to one of these patterns. Many Dallas firms also sit across two of these groups, for example a reseller that also runs its own install crew, and the site structure can carry both without confusing either audience.
You resell one or more POS brands, install the hardware and support merchants after go live. Your site needs to show which brands you carry, prove your team is local and reachable, and explain support in plain terms. We build brand pages within the limits of your dealer agreements, coverage pages for the parts of the Metroplex you serve, and a support section that tells existing merchants exactly how to get help.
Check your dealer agreement for rules on brand logos and wording.
You sell processing first and POS as part of the package. The website has to explain the difference between the terminal, the software and the processing account without drowning a shop owner in jargon. We write comparison content that stays accurate, build forms that capture current processor and volume band where useful, and keep any statement about rates out of the copy unless your compliance team approves it. Agent or partner pages can also be added if you recruit sub-agents.
Rate claims belong with your compliance team, not the copywriter.
You build the software and sell it beyond Texas, but Dallas is home. The site needs product pages, a documentation hub, reseller recruitment and investor ready company pages. We plan the structure so national and Dallas pages support each other, and connect demo requests to the sales stack you already run. Reseller recruitment pages can target dealers elsewhere in Texas and beyond.
We keep the marketing site separate from your product login.
You handle cabling, network setup, terminal installation and on-site repairs for restaurants, bars and retailers across Dallas County and beyond. Your website should show the work, the service area and how fast someone can be booked. We build project galleries from your own photos, service request forms that ask the right technical questions, and pages for the system brands you work on. Emergency service request options can sit on every page.
Your own photos beat stock images every time.
Working together
Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi, and is rated 4.7 from 23 Google reviews. For Dallas clients, discovery, design reviews and launch checks all run by video call, with shared boards and documents in between. You get one project lead, a written scope and a clear list of what you need to supply, such as photos, dealer approvals and CRM access. After launch, we can stay on for content updates, new coverage pages and search reporting, or hand everything over with training so your marketing staff run the site themselves.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually build on WordPress or a headless setup with Next.js, depending on how much your team edits and how fast the site must be. Hosting, backups, security headers and uptime checks are set up in your accounts, and Core Web Vitals are measured on real mobile connections. Templates follow WCAG 2.2 AA, which also lowers the risk of ADA accessibility complaints.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on page count, languages and integrations, so we agree a dated plan after discovery.
A dealer site with a handful of vertical pages, a few Metroplex coverage pages and one CRM connection moves faster than a software vendor site with a documentation hub, a reseller section and full Spanish content. The biggest delays usually come from waiting on photos, dealer approval for brand wording and CRM access. We write the dates into the plan once the page list is fixed, and we tell you early if anything on your side is holding up a stage.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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