Services · Ecommerce development · QR menu ordering marketplaces

QR ordering marketplaces for New York food halls, buildings and restaurant groups.

Codeeo delivers QR menu ordering website development New York operators use when one platform has to sell for many restaurants: food halls, office building dining programs and groups of independent kitchens. A guest scans, orders from any listed vendor for dine-in or pickup, and pays once. The platform onboards and verifies each restaurant, publishes its menu, deducts the agreed fees and settles each vendor's share on a fixed schedule.

New York City licenses and regulates platforms that sell food from restaurants they do not own, so a multi-vendor ordering site here is a regulated business from its first order. We design the platform with that in mind rather than discovering it after launch. State tax and data security law add further duties outside the city.

Built for
Food hall operators, commercial landlords with dining tenants, restaurant collectives and hospitality groups selling several kitchens' food through one ordering platform in New York City and New York State.
Typical timeline
Timing follows discovery: once we know the vendor count, the licensing position, the payout model and the POS systems involved, the plan and its milestones go into the written scope.
What you own
The codebase, the operator and vendor portals, the guest and vendor data, and the payment platform account, all in your company's name.
Rated
4.7 / 5 from 23 Google reviews

200+ companies across the US and the UAEFrom a first store to a listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the platform can include

Features shaped by how New York actually eats.

New York has made the shared dining room an institution. Chelsea Market, Urbanspace Vanderbilt near Grand Central, Time Out Market in Dumbo and Essex Market on the Lower East Side put dozens of independent operators under one roof, and office towers increasingly treat their ground floor restaurants as an amenity for tenants upstairs. The guest wants speed above everything: a lunch order from three vendors placed between meetings and collected together at a single shelf. The operator wants control, clean money and a defensible position with city regulators. The vendors want fair fees, their own customers' trust and payouts they can predict. A New York ordering marketplace succeeds when all three get what they need from the same system, and the features below are where we usually start. We sequence them with you so the first release fixes the most expensive problem first.

Explain your project
  • Licensing-ready platform records

    If your platform needs a Department of Consumer and Worker Protection license, the city expects records you can produce on request. The system keeps vendor agreements, fee schedules, order histories and fee calculations per restaurant, exportable without a developer. Each trade name you operate under can be tracked separately.

    An inspection request becomes a download, not a project.

  • Fee rules with a cap check

    Commission, marketing and transaction fees are configured per vendor, and the rules engine can enforce a ceiling so no fee ever exceeds what city law or the vendor's contract allows. Fee changes are versioned, with the date each one took effect.

    Vendor statements always match the rules in force that day.

  • Pre-order windows for lunch

    Office workers order at ten for a slot at twelve thirty. Vendors set slot capacity so the kitchen is never promised more bowls than it can make, and orders from several stalls are timed to be ready together. Slots can close automatically when a building's fire drill or a street closure is scheduled.

    The lunch rush is spread across slots instead of crushing one counter.

  • Building and amenity accounts

    Landlords that subsidize tenant dining can issue company accounts, allowances or perks redeemable at any vendor, then settle with vendors at full price. Company admins see spend by team without seeing what each person ate. Allowances can reset daily, weekly or per event, and unused balances follow the rules the landlord sets.

    Dining becomes a measurable amenity for office tenants.

  • Vendor onboarding and verification

    Vendors apply online with business details, tax ID, a Department of Health and Mental Hygiene permit, insurance certificate and bank account. Each document has an expiry date, and the platform warns the operator before a permit lapses. Letter grade changes can be noted on the record by the operator.

    No vendor sells on the platform with lapsed paperwork.

  • Split settlement and statements

    A marketplace payment provider divides each payment between vendors after fees and holds tax where the platform must remit it. Vendors get itemized statements showing orders, refunds, fees and net amounts, matched to payout dates.

    Fewer emails from vendors asking where their money is.

  • Pay at counter and cash orders

    Guests who want to pay in cash can place the order through the QR menu and settle at the vendor's counter. The order still reaches the kitchen and reporting, so cash buyers are never pushed out of the experience. Unpaid cash orders expire after a set time so kitchens do not cook for no-shows.

    The platform works for every guest, including those without cards.

  • Complaints, refunds and chargebacks

    Guests report a problem on the order page. The vendor answers first, the operator decides if needed, and the refund is drawn from the responsible vendor. Evidence such as timestamps and handoff scans is kept for card disputes. Repeat complainers are flagged for review.

    Disputes are resolved by a process, not by whoever argues loudest.

  • Verified ratings

    Only guests with a completed order can rate a vendor, and ratings show alongside prep time accuracy. The operator gets a weekly view of which vendors are slipping and which are earning repeat orders.

    Tenant reviews draw on facts rather than impressions.

  • Pickup shelves and handoff scans

    Mixed orders are assembled at a shared pickup shelf or concierge desk. Each vendor scans its bag in, the guest gets one notice when everything is there, and a handoff scan closes the order. The timestamps protect vendors when a guest later claims an item never arrived.

    Busy halls lose fewer bags and settle fewer arguments.

Who this is for

Four New York operators who come to us for this.

Restaurant ordering platform development New York clients ask for usually starts from a specific pain: vendors on different systems, landlords with no sales visibility, or delivery app fees eating thin margins. These are the operators we build for most. Each one needs a different first release, which is why we scope from your situation rather than a fixed package.

01

Food hall and market operators

Operators of halls in Manhattan and Brooklyn need one ordering layer over vendors with mixed POS systems, rotating pop-ups and very different volumes. The first release usually covers the guest storefront, ticket routing and weekly settlement, with ratings and analytics following once vendors are comfortable. Seasonal markets, such as holiday markets in public spaces, can run on the same platform with vendor accounts that open and close with the season.

Pop-up vendors get time-limited accounts that close automatically.

02

Office landlords and amenity teams

Owners of large office buildings and campuses want ground floor and nearby restaurants to serve tenants upstairs, with pre-ordering, company allowances and pickup lockers or a concierge desk. The platform turns that amenity into something they can report on when leases come up for renewal.

Corporate allowance rules are designed with each building's management team.

03

Neighborhood restaurant groups

Independent restaurants in a neighborhood can share a direct ordering platform for pickup and dine-in, owning their customer relationships instead of renting them from national apps. A cooperative or business improvement district often sponsors the platform and recovers costs through member plans. Member restaurants vote on fee changes, and the platform records which version of the terms each member accepted.

04

Multi-concept hospitality groups

Groups that run several brands, sometimes under separate entities, want one guest storefront with separate books behind it. Settlement, tax and reporting stay per entity while the guest sees one menu and one checkout. Groups that later add a Long Island or New Jersey location can switch it on as a new site with its own tax setup.

Entity structure is confirmed with your accountant before build.

Our six-stage path for a New York marketplace.

  1. 01Regulatory and fee reviewWith your counsel, we confirm whether the platform needs a city license, what fee rules apply, and who collects sales tax. Those answers shape the product, so they come before design.
  2. 02Money and data mapEvery payment, fee, tip, refund and payout flow, plus who can see which data, drawn per vendor type and agreed with your finance team.
  3. 03Design for speedStorefront and vendor portal designed for a ninety second lunch order on a crowded sidewalk, then tested with real guests and vendors in a working hall.
  4. 04Build and integratePlatform, payment accounts, POS and kitchen connections, tax engine and reporting, built in sprints with a recorded demo after each one.
  5. 05PilotLaunch with a small group of vendors and one building or hall, check every payout and fee calculation, and correct anything before scaling.
  6. 06Scale and supportAdd vendors and locations in waves, tune fee rules as contracts renew, and ship improvements on an agreed release calendar.

Technology

What we build this with.

Guests order in the browser straight from the camera, with no app to install. Vendors and operators share a secure web portal on one API. Card data stays with the marketplace payment provider, which narrows your PCI DSS scope and handles vendor identity checks for payouts. Hosting sits with a major US cloud provider in your own account.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions New York operators ask about ordering marketplaces.

It might, depending on whose restaurants you sell for.

New York City requires a Department of Consumer and Worker Protection license for services that arrange same-day delivery or pickup of food from restaurants the operator does not own. A food hall selling for its tenants may fall inside that definition. Restaurants selling only their own food generally do not. Your lawyer makes the call; we build the records and fee controls a licensed platform needs either way. License renewals and trade names can also be tracked in the operator console.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews