Services · Mobile app development · Watch apps
Codeeo handles watch shopping app development Los Angeles dealers and boutiques use to sell, buy in and service fine watches. We build the customer app, a staff app for the counter and the workshop, and an admin dashboard. Buyers search by reference number, check authentication and provenance notes, join waitlists and book servicing. Your team gets trade-in intake that already follows California secondhand dealer reporting, so buying a watch from the public does not mean a separate paper process at the end of the day.
Los Angeles is spread out and buyers rarely browse several stores in one afternoon. A good app lets someone in Pasadena or Santa Monica settle the questions on their phone and then make a single, planned trip to see the watch.
200+ companies across the US and the UAEFrom a first store to a listed developer
Inside the app
The Los Angeles watch trade is unusually mixed. Wholesale traders and dealers work from the towers and arcades of the Downtown Jewelry District, boutiques serve visitors and residents on the Westside, and private collectors buy and sell through social media at all hours. Many of these businesses buy as much as they sell, which in California means licensing through local law enforcement and daily transaction reporting to the state. An app for this market has to treat buying in from the public as a first-class workflow, alongside selling. It also needs strong photography, because a collector judging dial condition from a phone screen needs sharp, honest images. These are the components we usually propose. You do not need all of them at once; most dealers launch with four or five and add the rest as staff settle in.
California secondhand dealers report qualifying purchases and trade-ins to the state through CAPSS, the electronic system run by the Department of Justice. Our intake screens collect the seller ID details, item description, serial and reference your counsel confirms are required, in a format staff can submit without retyping.
Daily reporting stops being a separate evening chore.
A checklist for each incoming piece, covering movement inspection, case and dial checks, serial verification and a search of a stolen watch database. Each step is signed off by a named staff member, with photos stored against the watch for the life of the listing.
Every sold watch has a documented authentication trail.
Collectors save searches by reference, material or year, and get a notification the moment a matching piece is listed. For a dealer whose stock turns quickly, alerts often decide who buys first, so we keep the delay between listing and notification short. Collectors can mute alerts by brand or size so the notifications stay useful.
New stock reaches interested buyers within minutes.
Consistent condition grades, high-resolution photos with zoom, and short video clips of the movement and the watch on the wrist. Staff upload from the counter with a guided shot list so every listing shows the same angles. Grades follow a written scale your team agrees during discovery.
Fewer returns caused by surprise wear or scratches.
Clients register interest in specific models, and dealers can send a private offer to selected collectors before a piece goes public. The list is visible only to staff, with notes on past purchases and preferences. Offers expire automatically if the client does not respond.
Your best clients see the right pieces first.
Many Los Angeles collectors prefer to consign a watch rather than sell it outright. The app records the consignor, the agreed terms, the asking price set by the owner and the payout status, and it lets the consignor follow interest and viewings from their own login without seeing buyer details.
Consignors stay informed and your obligations stay on record.
Service requests with intake photos, written estimates the owner approves in the app, parts status and a ready notice. The workshop sees a queue, the front desk sees status, and the customer sees a timeline in plain language. Warranty periods on completed work are stored so a returning watch is recognized at once.
Service customers stop calling to ask where their watch is.
Apple Pay, Google Pay, cards and an installment financing partner, with card verification, 3-D Secure where available, manual review rules for unusual orders and signature-required insured delivery across California and beyond. Lender terms and disclosures are shown exactly as the financing partner supplies them, and approval decisions stay with the lender.
Remote buyers can complete a purchase with confidence.
Los Angeles buyers speak many languages. We can add Spanish, Korean, Armenian, Persian or Chinese screens for the parts of the app where clarity matters most, such as service estimates, trade-in terms and order status. Translated text is reviewed by a fluent speaker before release.
Clients read key terms in the language they use at home.
Stock aging, buy-in volume, reporting status, workshop load and sales by channel, in one dashboard with permissions for owners, buyers, sales staff and watchmakers. Each role sees only the figures and records it needs. Exports give your accountant clean sales and buy-in figures without manual collation.
Owners see where money is tied up and where it is earned.
Who this is for
We see four kinds of business in Los Angeles that gain the most from a dedicated watch app. Each one has a different center of gravity, so the first release looks different for each. We use discovery to find which flows produce the most revenue or the most staff time, and we build those first. Traffic across the city makes a wasted trip costly for customers, which is why every fit below aims to settle questions before anyone drives in.
You buy from the public, trade with other dealers and sell to collectors who already know the market. Speed matters more than polish. The app focuses on buy-in intake, CAPSS-ready records, authentication checklists and fast listing, so a piece bought in the morning can be photographed, verified and live the same day. A trade-only section can show stock to approved dealers at different terms. Dealers who share a building can keep their records fully separate.
Built for volume, not for browsing.
Your clients expect a polished experience and personal attention. The app supports private appointments, clienteling notes, waitlists and private offers, with a calm, image-led design. Many of your visitors come from out of state or overseas, so clear shipping, tax and return information matters as much as the catalog itself. Rodeo Drive and Century City shoppers often compare boutiques before buying, so fast replies to appointment requests carry real weight.
Clienteling tools sit at the heart of this build.
Your workshop has skills that customers find hard to judge from outside. We build booking, intake photos, estimate approval and progress updates, with before-and-after galleries the owner agrees to share. Workshops that also sell restored pieces can add a small catalog later. Vintage restoration jobs can carry longer, staged estimates the owner approves step by step. Parts orders and supplier delays can be noted so the timeline stays honest.
Estimates approved on the phone, not at the counter.
You built a following on social platforms and now need your own channel, proper records and a license. We help you move listings, buyers and sales history into an app you control, and design the buy-in flow around the reporting your local licensing authority expects. Your social posts can then link straight to listings inside the app. Licensing and reporting fields are in place from day one rather than added after a problem.
A move away from depending on one platform.
Ways to work with us
A fixed scope first release suits most dealers: we agree the features, quote once and deliver against it. A retainer then covers improvements, reporting changes and new features. Larger groups can take a dedicated team for an ongoing program. Codeeo's team of 80+ is based in Dubai, Riyadh and Karachi and works remotely with California clients; all workshops, reviews and demos happen by video call. We do not promise visits to Los Angeles, and we do not need them to deliver.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Cross-platform apps in React Native or Flutter, a secure cloud backend with audit logs for every buy-in, and integrations with your payment processor, financing partner, shipping carrier and retail system. We match the stack to the team who will look after it.
01Mobile
02Data and cloud
03Marketing and tracking
It captures the data CAPSS reporting needs and can prepare it for submission.
California Business and Professions Code section 21628 requires secondhand dealers to report qualifying purchases, trade-ins and consignments through CAPSS by the next business day. We design intake around the fields your counsel confirms, store the seller ID record securely and produce a daily list for submission. Licenses themselves come from your local police or sheriff, not the state, so the app records your license details for each location. Staff see a warning if a report is still pending.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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