Services · Mobile app development · Watch apps
Codeeo provides watch shopping app development New York watch dealers, boutiques and workshops can trust with high value stock. We build apps where collectors search by reference, review authentication and provenance files, join waitlists, request trade-in offers, book servicing and pay with cards, wallets or financing. For businesses that buy used watches in the five boroughs, the trade-in flow keeps the transaction records a New York City secondhand dealer license expects, so compliance happens inside the sale rather than after it.
New York buyers move quickly. A collector on a lunch break near Midtown, a visitor staying one night, a commuter heading back to New Jersey: each needs to confirm a piece, hold it and arrange to see it in minutes, not over a day of messages.
200+ companies across the US and the UAEFrom a first store to a listed developer
Core features
In New York, a watch business often does three jobs at once. It sells to collectors and tourists, it buys from the public and from other dealers, and it services pieces for regular clients. On West 47th Street the pace is fast and margins depend on turning stock quickly; on Madison Avenue the focus is appointments and long client relationships. Both need trustworthy records. Buying a used watch in the city generally requires a Secondhand Dealer General license from the Department of Consumer and Worker Protection, and that license comes with detailed record keeping. The features below are the ones New York dealers ask for most, with the record keeping built into everyday staff screens. Most dealers launch with five or six and add the others once staff are comfortable.
Every purchase and sale is recorded in English with a detailed item description, identifying marks such as engravings or serials, and the details of the person you bought from or sold to. Electronic records for precious metal items can include date, time and location automatically, ready for inspection.
License record keeping becomes part of the sale.
Collectors search by reference, case material, dial variant or year. Staff search the back office by serial to see the full history of a watch: when it came in, from whom, what authentication found and where it is now. Sold pieces remain searchable internally, which helps when a past buyer brings the same watch back for service or resale.
Any watch in the building can be traced in seconds.
Photos of the movement, caseback, serial and papers, a checklist signed off by your watchmaker and the result of a stolen watch database search, all attached to the listing. Buyers see a summary; staff see the full file.
Buyers trust the listing before they visit.
A buyer reserves a watch for a short window and picks a viewing time at your Manhattan counter or office. Holds are visible to every staff member and lift automatically, so the piece goes back on sale if the buyer does not arrive. Staff can extend a hold with one tap when a buyer calls ahead.
Short-notice buyers can secure a piece before stepping out.
Owners submit photos, reference, serial and service history for an indicative offer. The final offer is made only after inspection, with ID checked and the transaction register completed before payment is released.
Incoming stock arrives pre-qualified and documented.
Interest in specific references is captured with each client's history and preferences. Your team decides who is offered what; the app simply keeps an organized, private record and lets staff contact the client in one tap. Clients never see a queue position.
Allocation decisions rest on full client history.
Drop-off booking, intake photos, estimate approval on the phone, parts and workshop status, and a ready notice with collection times. Clients who work in Midtown or the Financial District can approve work between meetings. Staff see due dates and overdue jobs at a glance.
The workshop answers fewer status calls.
Cards, Apple Pay, Google Pay and an installment financing partner, with address and card verification, 3-D Secure where available, velocity rules and manual review for unusual orders. Shipped orders go out insured with adult signature.
High value orders clear with sensible checks.
Many buyers are visiting the city. Clear in-store collection, international card support, shipping options and plain explanations of sales tax and returns help a visitor finish a purchase before their flight out of JFK or Newark. Receipts can be emailed in a format suited to customs declarations at home.
Visitors buy with fewer last-minute questions.
Stock value and aging, buy-in volume, open holds, waitlist demand, workshop load and staff activity, with role-based access and an audit log of every edit to a transaction record. Reports can be exported for your accountant at month end.
Owners can account for every watch and every change.
Who this is for
The city supports watch businesses of every shape, from a single counter in a Diamond District exchange to a multi-floor boutique. We build for four of them most often. The first release always starts with the workflow that earns the most or costs the most staff time, which differs sharply between them. Rent and staff time are expensive in Manhattan, so every feature has to justify the counter space or the hours it saves.
Your days are spent buying, selling and trading with collectors and other dealers. The app puts the transaction register, serial search and quick listing at the center, so a watch bought at ten can be photographed, authenticated and offered to your waitlist before lunch. A dealer-only view can share stock with trusted trade partners. Because many exchanges house dozens of independent counters, each dealer's records stay in a separate account with its own license details, and nothing is shared with a neighbor unless you choose to share it.
Speed and records come first here.
Clients expect discretion and personal service. The app supports private appointments, clienteling notes, saved preferences and quiet notifications when a suitable piece arrives. If you are an authorized retailer, we design within your brand agreement, including what can be priced or shown online. Staff can log a client's sizes, anniversaries and past purchases, so the next suggestion feels considered rather than automated.
Discretion is a design requirement.
You service watches for clients across all five boroughs and beyond. The build centers on booking, intake, estimates, parts tracking and collection, with optional shipping for clients in Westchester, Long Island or New Jersey who would rather send a watch than travel. Clients approve estimates from their phone, follow progress at each stage and receive a collection reminder when the watch is ready. Warranty dates on finished work are stored, so a returning piece is recognized straight away.
Fewer calls to the bench, more time at it.
You built a following online and now have a showroom or office in New York. The app joins your online audience to the physical space, with viewing bookings, holds and a licensed buy-in flow that suits a business now dealing face to face. Existing listings, buyer lists and sales history can be moved across so returning customers find the same stock they followed online.
Online reach, now with a counter.
How we work
Most clients begin with a fixed scope first version, quoted once against an agreed feature list. A monthly retainer follows for improvements, reporting changes and new features. Larger groups sometimes retain a dedicated team. We have no New York office: Codeeo's 80+ people are based in Dubai, Riyadh and Karachi, and we work remotely with New York clients, running every workshop, design review and demo by video call. An internal test release lets your staff try the app before the public sees it.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
React Native or Flutter for the apps, a secure backend with encryption, role-based access and audit logging for every transaction record, and integrations with your payment processor, financing partner, carrier and retail system. The stack is chosen around what you already run.
01Mobile
02Data and cloud
03Marketing and tracking
Buying used goods in the city generally requires a DCWP Secondhand Dealer General license.
The Department of Consumer and Worker Protection licenses businesses that buy or sell used goods in New York City, and license holders must keep detailed purchase and sale records. The app does not replace the license; it helps you meet the record keeping. Licensing requirements such as bonding have changed recently, so confirm the current rules with DCWP and your counsel before launch. Pawn lending is a different license with its own rules and sits outside this build.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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