Case study · Automotive

An auto parts store that finds the part by the car.

A WooCommerce store for Clocksprings Australia, a Launceston parts business: more than 4,500 clock springs, sensors, switches and ADAS parts, found by make and then model across 37 makes.
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Client
CLOCKSPRINGS AUSTRALIA
Sector
Automotive
What we built
An automotive parts store with shop by make and model, fitment on every product, trade pricing and back in stock alerts.
Platform
WordPress and WooCommerce, with Square payments.

In short

Clocksprings Australia has supplied mechanics, auto electricians, dealers and car owners since 2016. Its customers know their car, not the part number, so the store starts from the make and says on every product which models and years the part fits.

The brief

Nobody searches for a part number.

A mechanic with an airbag light on a Ford Focus knows the car, not the part. The store had to turn that into the right clock spring among thousands, for the trade and for the public.

What had to be true

  • Start from the car

    Shop by make, then by model series, across 37 makes from Alfa Romeo to Volvo.

  • Fitment on the product

    Which models and years each part fits, written on every product page.

  • Genuine and aftermarket

    Genuine parts from makers like Toyota, Nissan, Ford and Mopar beside aftermarket brands like Vemo, Vaico, Valeo and Sorghum.

  • Built for the trade

    Wholesale pricing for workshops and parts stores, a quote request, and dispatch the same business day before 2 pm.

What we did

We built the catalogue around the make and model.

More than 4,500 parts, organised the way a mechanic thinks about a car.
01

Make, then model

A category tree of 37 makes, each split into model series, with a Shop By Categories rail for clock springs, ABS sensors, oxygen and MAP sensors, switches and ADAS.

The entry point is the car.

02

Fitment on every product

Each product states the part number, the models and years it fits and what is supplied, so a buyer can check before ordering.

Fewer wrong parts sent back.

03

Trade pricing and stock alerts

Wholesale pricing for trade accounts, a wishlist, back in stock alerts and product search by part number for the buyers who know it.

One store for workshops and car owners.

The work

The store in use.

A mechanic checking a clock spring product page on his phone beside a steering wheel with the airbag removed
A mechanic checking a clock spring product page on his phone beside a steering wheel with the airbag removed
The Clocksprings Australia clock springs range on a tablet at an auto parts counter
The Clocksprings Australia clock springs range on a tablet at an auto parts counter

What changed

A catalogue that starts from the car.

What the live store gives Clocksprings Australia's customers.

4,540

parts across clock springs, sensors, switches and ADAS

37

makes a buyer can start from, then model

12 months

warranty on every part, 24 on Vemo, Vaico and Ackoja

Technology

What this was built with.

Chosen to fit the problem and the team who owns it now.

01Commerce

  • WordPress
  • WooCommerce
  • Elementor
  • Square

02Marketing and tracking

  • GA4
  • Mailchimp
  • HubSpot

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