Case study · Automotive

An auto parts store that finds the part by the car.

An e-commerce site for a Tasmanian clock spring specialist: shop by make, OE quality parts from Germany, sale and best seller rails, and a brands wall covering Nissan, Toyota, Honda, Ford, Holden and more.
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Client
CLOCK SPRINGS AUSTRALIA
Sector
Automotive
What we built
Automotive parts storefront with shop by make and fitment.
Platform
WooCommerce store with category by make, fitment data on each product and account, cart and favourites.

In short

Clock Springs Australia supplies genuine and aftermarket clock springs, steering angle sensors and combination switches. Customers know their car, not the part number, so the store had to start from make and model and get to the right part in two clicks.

The brief

Nobody searches for a part number.

A buyer with a dead airbag light knows they drive a 2012 Hilux. The store had to translate that into one product.

What had to be true

  • Shop by make

    Alfa Romeo to Holden in the left rail, from the first screen.

  • Fitment on the product

    Which years and models each spring fits, stated on the page.

  • OE quality stated

    German sourced quality parts, said plainly in the hero.

  • Sale and best sellers

    The parts people actually buy, visible before any search.

What we did

We put the make list where the search bar usually goes.

Browse by brand first, then narrow by model. Search is there for the people who do know the number.
01

Make rail

A persistent category list of makes on the shop and home pages.

Start from the car.

02

Fitment data

Compatible models and years on every product, with the OE reference beside the price.

Confidence it fits.

03

Brands wall and rails

Brand logos, on sale and best sellers on the home page to shortcut the common buys.

Fewer clicks to the usual parts.

The work

Screens from the build.

CLOCK SPRINGS AUSTRALIA: Looking up a part in the workshop
CLOCK SPRINGS AUSTRALIA: Looking up a part in the workshop
CLOCK SPRINGS AUSTRALIA: Homepage with shop by make
CLOCK SPRINGS AUSTRALIA: Homepage with shop by make
CLOCK SPRINGS AUSTRALIA: Products and brands wall
CLOCK SPRINGS AUSTRALIA: Products and brands wall
CLOCK SPRINGS AUSTRALIA: Best sellers
CLOCK SPRINGS AUSTRALIA: Best sellers

What changed

From car to part in two clicks.

What the catalogue structure does for the buyer.

2

clicks from make to part

12+

makes in the shop rail

OE

quality stated on every listing

Technology

What this was built with.

Chosen to fit the problem and the team who owns it now.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

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