Case study · Healthcare

A clinic website on a theme built for it.

A WordPress site for an aesthetic clinic with a custom child theme, blog banners and widgets designed for the brand rather than borrowed.
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Client
EGL AESTHETIC
Sector
Healthcare
What we built
WordPress website with a custom theme.
Platform
WordPress, custom theme on Astra.

In short

EGL Aesthetic needed a site the clinic could edit and that looked like the clinic rather than a template. It runs on WordPress with a custom theme built on top of Astra, so the team edits pages and posts while the layout stays the designed one.

The brief

Editable by the clinic, designed for the clinic.

Most clinic sites are a theme with the logo swapped. This one had to carry its own look and still be a WordPress site the team could run.

What had to be true

  • Custom theme

    A child theme with its own templates, blog banner and widgets.

  • Editable content

    Pages, treatments and posts managed in WordPress.

  • Fast enough

    Lean theme on a well supported parent.

  • Found

    Structured pages for the treatments people search for.

What we did

We built a theme, not a page builder layout.

A parent for stability, a child for the design.
01

Child theme on Astra

The design lives in a child theme, so parent updates do not break it.

Stable and ours.

02

Branded components

Blog banner, footer and widget backgrounds drawn for the clinic.

Not a template with a logo.

03

Editorial control

The clinic edits pages and posts; the layout holds.

Owned by the team.

The work

EGL AESTHETIC: Browsing dermatology treatments
EGL AESTHETIC: Browsing dermatology treatments
EGL AESTHETIC: Homepage
EGL AESTHETIC: Homepage
EGL AESTHETIC: Dermatology services
EGL AESTHETIC: Dermatology services
EGL AESTHETIC: Treatments page
EGL AESTHETIC: Treatments page

What changed

A clinic site the clinic can run.

What the build leaves the team with.

Custom

theme designed for the brand

Editable

pages and posts in WordPress

Stable

a child theme that survives parent updates

Technology

What this was built with.

Chosen to fit the problem and the team who owns it now.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

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Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

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