Case study · Retail and eCommerce

Same day flowers, promised at checkout.

A WooCommerce store for The Gorgeous Flower Co, a Dubai florist offering free same day delivery across the city on orders received by 5 PM.

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Client: THE GORGEOUS FLOWER
Sector: Retail and eCommerce
What we built: A WooCommerce florist with delivery dates and time windows at checkout, bouquet sizes and add-ons, loyalty points and flower subscriptions.
Platform: WordPress and WooCommerce, with Stripe payments.

In short

A florist's promise is a time. The store makes it clear before a customer pays: a delivery date and window at checkout with the current UAE time beside it, the recipient pinned on a map, and a gift message on every bouquet.

The brief

Same day florists live or die on the cut-off.

Free same day delivery in Dubai on orders by 5 PM, 9 AM to 7 PM, seven days a week. The store had to carry that promise from the homepage to the moment of payment, and make it easy to send flowers to someone else.

What had to be true

The cut-off, stated
Free same day delivery in Dubai on orders received by 5 PM, said on every page.
A date and a window
A delivery date and one of three windows chosen before payment, with the current UAE time shown.
Built for gifting
Recipient and sender kept apart, an address pinned on a map, and a message on every bouquet.
Reasons to come back
Gorgeous Points worth 15% back, flower subscriptions and order tracking.

What we did

We put the delivery promise into the checkout.

From the occasion a customer shops for to the window the flowers arrive in.

Shop by occasion, size and add-on

Birthdays, anniversaries, sympathy and more, each bouquet in four sizes from Gorgeous Lite to WOW, with vases, teddies and balloons added on the product page.

The gift is finished before checkout.

Delivery date and window at checkout

A calendar for the date and three windows, 9 AM to 1 PM, 1 PM to 4 PM and 4 PM to 8 PM, with the current UAE time shown so the same day cut-off is clear.

The promise is made before payment, not after.