Case study · Retail and eCommerce

Same day flowers that can actually arrive.

A same day delivery store where stock, cut-off times and delivery windows finally agree with each other.

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Client: THE GORGEOUS FLOWER
Sector: Retail and eCommerce
What we built: A same day delivery store with stock, cut-offs and courier windows in one check.
Platform: eCommerce store with courier and stock integration.

In short

Same day florists live or die on the cut-off. The store now checks real stock and the courier window together before it offers a slot, so nobody can buy a bouquet that cannot physically arrive, and the shop stopped making apology calls at four in the afternoon.

The brief

Same day florists live or die on the cut-off.

The shop was selling bouquets that could not physically arrive: stock said yes, the courier said no, and someone made an apology call at four in the afternoon.

What had to be true

Real stock, not catalogue stock
A bouquet can only be offered if the flowers for it are in the shop today.
Courier windows that mean something
The delivery slot shown has to be one the courier can still take at that moment.
One check before the slot appears
Stock, cut-off and courier capacity agreed before a customer sees a time, not after they pay.
A checkout that does not lose the sale
Fast, few fields, with the local payment methods people here actually use.

What we did

We made stock, cut-off and courier agree before the slot is offered.

The store now asks three systems one question and only shows a delivery time all three say yes to.

01

One availability check

Stock levels, the day's cut-off and the courier's remaining capacity are checked together, and the slot list is built from the answer.

No slot is ever shown that cannot be kept.

02

Cut-offs that move with the day

As the afternoon runs down, slots close themselves instead of relying on someone to remember.

The four o'clock apology call is gone.

03

Checkout tuned for the sale

Payment methods people use here, fewer fields, and speed measured on a mid range phone.

A slow store has already lost the order.

The work

Screens from the build.

THE GORGEOUS FLOWER: Choosing a bouquet as a gift

THE GORGEOUS FLOWER: Home page with the seasonal campaign and best sellers

THE GORGEOUS FLOWER: Product page for a hand-tied bouquet

THE GORGEOUS FLOWER: Cart and checkout with delivery date and time

What changed

Nobody can buy a bouquet that cannot arrive.

What the shop stopped doing, and what it started doing instead.

Same day

delivery promised only when stock and courier both say yes

Zero

orders accepted for slots the courier cannot take

One check

stock, cut-off and courier answered together before a time is shown

Technology

What this was built with.

Chosen to fit the problem and the team who owns it now.

01Web

React
Next.js
TypeScript
Node.js
Laravel
WordPress

02Commerce

Shopify Plus
WooCommerce
BigCommerce
Headless storefronts

03Marketing and tracking

GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio

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PROVEN RESULTS

4.7 / 5verified reviews on Google