Case study · Healthcare

A sports medicine clinic site that books the appointment.

A content managed website for a physiotherapy and sports medicine group, with treatments, professionals, events, training and appointment requests.

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Client: HMS
Sector: Healthcare
What we built: Clinic website with CMS, appointment requests and media library.
Platform: Next.js front end, Strapi CMS with AWS S3 uploads.

In short

HMS Health and Medical Services needed more than a brochure: treatments by condition, the professionals behind them, departments, scientific activities, training courses and events, all editable, with an appointment form that reaches the clinic. Built on Next.js with a Strapi CMS and S3 media.

The brief

Patients search by their pain, not by your department.

Someone with knee pain does not look for "rehabilitation". The site had to meet people where they are and lead them to a booking.

What had to be true

Treatments by condition
Knee pain, back pain, shoulder pain, ankle pain, tendinopathies, each with its own page.
The people
Physiotherapists, osteopaths, rehabilitators and sports medicine profiles.
What the clinic does beyond treatment
Events, scientific activities, training courses, partners, the group.
Book from any page
Appointment requests that reach the clinic, with contact and subscribe forms.