Case study · Retail

A sustainable athleisure store that sells across the GCC.

A Shopify store for EGO Sustainable, a luxury sustainable athleisure label from the GCC, in English and Arabic for the UAE, Saudi Arabia, Kuwait, Qatar and Oman.

Start a project All case studies

Client: EGO SUSTAINABLE
Sector: Retail
What we built: A bilingual Shopify store with five GCC markets, instalment payments and delivery promises at the point of purchase, plus the Google Ads and analytics behind it.
Platform: Shopify, in English and Arabic across five GCC markets.

In short

We built the store and set up the campaigns and tracking behind it. From 1 January to 12 October 2026 it had 56,000 active users, 55,000 of them new, and its activewear collection is the most viewed page on the site.

The brief

A premium label needed a store that sells in two languages and five markets.

EGO Sustainable makes modal and fleece athleisure, including a Made in UAE line. The store had to carry that quality, work in Arabic as well as English, and make paying and delivery easy for shoppers across the Gulf.

What had to be true

Two languages, five markets
English and Arabic storefronts for the UAE, Saudi Arabia, Kuwait, Qatar and Oman.
Pay in instalments
Tabby and Tamara on every product page, with the four payment amount shown next to the price.
Delivery that helps the sale
Free same day delivery in the UAE above AED 400 and free returns within 30 days, stated where shoppers decide.
Shop the look
Collections by line, colour, fabric and category, and bundles that add a matching piece.

What we did

We built the store, then the traffic behind it.

A Shopify build, Arabic and GCC markets, and the campaign and tracking setup.

Shopify store and theme

A custom Shopify theme with collections by line, colour, fabric and category, product pages with size guides and Bundle and Save, and WhatsApp support on every page.

Every page designed for the phone first.

Arabic and GCC markets

English and Arabic storefronts with their own addresses for each GCC market, so a shopper in Riyadh or Kuwait City lands on the right version of the store.

The Arabic homepage is the second most viewed page.

Campaigns and tracking

Google Ads and GA4 set up so campaign traffic and sales are measured from the first visit, with the collection and product pages built to land that traffic.

56K active users in 2026 so far.

The work

The store in use.

The EGO Sustainable men's collection open on a laptop at home

The Arabic EGO Sustainable homepage on a tablet

The EGO Sustainable best sellers page on a laptop beside folded athleisure and sneakers

What changed

What the store did in 2026.

From the store's Google Analytics, 1 January to 12 October 2026.

56K

active users, 55K of them new to the store

20K

views of the activewear collection, the most viewed page

9.7K

views of the Arabic homepage, the second most viewed page

Technology

What this was built with.

Chosen to fit the problem and the team who owns it now.

01Commerce

Shopify
Tabby
Tamara

02Marketing and tracking

Google Ads
GA4

More case studies

The gorgeous flowerA same day florist whose checkout takes a delivery date and window before payment.GhezlanA bilingual e-commerce site for a Dubai feed supplier: horse, camel, cat and dog ranges, brand and price filters, a vet consultation request and fast delivery promised in the header.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5verified reviews on Google