Industries · Retail and eCommerce
In short
An online store is a promise machine: this product, at this price, delivered at this time. The three stores written up here each sell something a template cannot handle. A same day florist in Dubai whose promise depends on a 5 PM cut-off and a delivery window. A veterinary supplier selling 146 products in two languages to stables, farms and pet owners across the Emirates. A Tasmanian parts specialist whose customers know their car, not the part number.
What the sector asks of software
The Gorgeous Flower Co
Clock Springs Australia, Ghezlan
Ghezlan
Case studies · Retail and eCommerce
Open any card for the brief, what we did and what changed for the people using it.
All case studiesRetail and eCommerce
A WooCommerce store for The Gorgeous Flower Co, a Dubai florist offering free same day delivery across the city on orders received by 5 PM.
A florist's promise is a time. The store makes it clear before a customer pays: a delivery date and window at checkout with the current UAE time beside it, the recipient pinned on a map, and a gift message on every bouquet.
View caseRetail and eCommerce
A bilingual WooCommerce store for Ghezlan, a UAE veterinary supplier: 146 medicines, supplements and pet care products, found by animal, product type or brand, in English and Arabic.
Ghezlan serves horse and camel owners, livestock farms and pet owners from its webstore and its physical store. Buyers know which animal they are treating before they know a brand, so the store asks that first.
View caseAutomotive
A WooCommerce store for Clocksprings Australia, a Launceston parts business: more than 4,500 clock springs, sensors, switches and ADAS parts, found by make and then model across 37 makes.
Clocksprings Australia has supplied mechanics, auto electricians, dealers and car owners since 2016. Its customers know their car, not the part number, so the store starts from the make and says on every product which models and years the part fits.
View caseSector notes
Three storefronts on two platforms. These are the things we would say to a retailer before they choose a stack, a theme or a courier integration.
The Gorgeous Flower Co lives or dies on the cut-off. It promises free same day delivery across Dubai on orders received by 5 PM, delivered between 9 AM and 7 PM in chiller vans, with next day delivery to the other emirates. A customer has to see that promise before they pay, not on a policy page afterwards.
So the checkout asks for a delivery date from a calendar and one of three windows, morning, afternoon or evening, with the current UAE time shown beside them. The recipient's address is pinned on a map, the sender's details are kept apart from the recipient's, and every bouquet can carry its own gift message. For any store with a physical promise, same day, scheduled or click and collect, that clarity at checkout is worth more than any feature on the homepage.
Clocksprings Australia, a Launceston parts business, sells clock springs, steering angle sensors, ABS sensors, switches and ADAS parts, more than 4,500 of them, most of which nobody can name. Customers know their make and model, so the store starts there: shop by make and then model across 37 makes, with the models and years each part fits written on the product page. Sale and best seller rails, an account, wishlist and back in stock alerts are there, but the entry point is the car.
Ghezlan sells veterinary medicines, supplements and pet care to stables, farms and pet owners. Its customers know the animal, so the store opens with horses, camels, cattle, sheep and goats, and pets, and every list filters by animal, product type and brand. Both stores run on WooCommerce because their teams wanted a familiar admin; the structure of the catalogue is what we designed.
Ghezlan trades in English and Arabic with AED pricing, and fast delivery, the current discount code and the phone number sit in the header of every page, so a customer sees the offer and a way to ask before they fill a basket.
The right to left edition is built in, not bolted on, the same discipline we apply on school and property sites. For a Gulf retailer that is table stakes, and it is the part most templates get wrong.
What we build
You stop accepting orders you cannot deliver, and the apology calls end.
One catalogue sells in Arabic and English with local pricing.
Customers reach the right product in two clicks, not a phone call.
Your team runs the store in an admin they already understand.
Repeat customers reorder without finding the product again.
The question that would have been a lost sale is answered on the page.
How it ships
The path The Gorgeous Flower, Ghezlan and Clock Springs Australia took, from the promise on the homepage to the delivery window chosen at checkout.
Numbers from the work
Taken from the case studies, not rounded up.
5 PM
same day cut-off built into The Gorgeous Flower Co checkout
37
makes a Clocksprings Australia buyer can start from, then model
5
animal groups a Ghezlan buyer can start from, in English and Arabic
3
delivery windows a Gorgeous Flower customer picks from at checkout
Yes, before the customer pays.
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